AI Visibility · Law Firms
Legal clients describe their situation to AI in plain language and ask who can help. The AI’s shortlist is worth thousands per client — and it’s assembled from your reviews, directories, and whether your practice areas are readable.
Run my free check — no signup →BrightLocal's 2026 consumer survey found the share of people using AI tools to research local businesses jumped from 6% to 45% in one year. Google now leads a large share of results pages with AI Overviews — and where the classic map pack showed three or more businesses, AI answers typically name one or two. Most searches now end without a single click to any website.
The customer asks: “Which lawyer near me should I call about my case?” — and the assistant answers with a name, a reason, and a phone number. Being the name in that answer is the new first page. There is no second page.
AI matches "landlord won’t return my deposit" to firms whose sites plainly state tenant law — not to the best lawyer who never wrote it down.
Client reviews that describe case types and outcomes. Legal directories (Avvo, Justia, FindLaw) get cross-checked too.
Plain-English FAQ and guide pages are what AI quotes — firms that explain the law become the firms AI trusts.
One name, one address, one phone across every directory. Old office addresses actively hurt.
The free check shows whether AI crawlers are allowed to read your site. The full audit runs local searches for your trade and city and shows whether Google’s AI cites you, along with your reviews and citations.
The full audit has seven sections: Google Business Profile completeness, website health, reviews and AI sentiment, citation presence across the web, local keyword rankings, competitor comparison, and AI search readiness — including whether GPTBot, PerplexityBot, ClaudeBot, and Google-Extended can crawl your site and whether Google’s AI Overviews cite you on your money searches. The free check covers two of them: website health and whether those AI crawlers can read your site. Every check is documented on our methodology page.
Check my law firm free →Yes — BrightLocal’s 2026 consumer survey found the share of consumers using AI tools to research local businesses jumped from 6% to 45% in a single year. Google’s own results now lead with AI Overviews on a large share of searches, and those AI answers typically feature only one or two businesses instead of the classic pack of three-plus.
Run the free check. It reads your website and shows whether AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended) are allowed in, with a website health score and every finding, in a minute or two, no signup. What an AI assistant says about your business, and whether Google’s AI Overviews cite you, are covered in the full audit.
Largely yes. AI recommendations are built from public signals you control: review volume and recency, consistent listing data, crawlable service pages, and structured data. The full report ranks exactly which fixes matter most for your business, in order of impact.
Related: Local SEO audit for law firms · AI visibility for other industries · How the audit works